ASSORTMENT OPTIMISATION
We work with retailers and brands to optimise product ranges through a strategic, insight-led approach.
Using category decision trees as a foundation, we help define the role of each product in the range – ensuring assortment decisions are aligned with how shoppers browse, select, and buy.
Our process balances space constraints, performance data, and category vision to deliver rationalised, customer-focused ranges that drive sales, reduce duplication, and support operational efficiency.
JDH Solutions utilises the power of Blue Yonder Assortment Optimisation software to ensure decisions are data-backed and aligned with your category goals:
Substitution analysis – identifies interchangeable products to reduce duplication while maintaining range coverage
Cannibalisation modelling – highlights items negatively impacting each other’s performance, allowing for more effective SKU rationalisation
Store clustering – tailors assortments to different store formats, sizes, and regional customer needs
Space elasticity analysis – assesses how changes in space allocation affect sales to ensure the right amount of space per product
Demand-driven recommendations – ensures the right products are listed in the right locations based on sales data and shopper behaviour
Range simplification – reduces unnecessary complexity while retaining choice and driving category growth
OTHER SERVICES
PRODUCT IMAGES AND LIBRARIES
SHELF INSIGHTS
TRAINING
This one-day workshop offers an introduction to Category Management, focusing on the practical, day-to-day aspects such as building an assortment strategy and applying core merchandising principles.
Contact our team experts for answers to your Blue Yonder Space Planning questions*
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Contact us for more information on how JDH Solutions can optimise your space management process
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